What Is Omnichannel?
While its application is constantly evolving, omnichannel refers to a
business model that is foundationally based on unifying all data and
business processes to create a seamless consumer experience.
For modern fashion businesses, omnichannel creates a consolidated communication
system across every consumer touchpoint, enabling inventory visibility
between channel-specific warehouses and unifying data amongst all internal departments.
One Consistent Shopping Experience
Retail success today means connecting with your customers how and when they want. As technology continues to touch every step of your customer's buying journey, it’s crucial for your company to offer a seamless and consistent shopping experience, all while optimizing your marketing efforts and internal process.
Empower your customers to :
- Interact with your company through different
- Find your products easily online and in-store
- Order, receive and return orders more conveniently
- Shop more and stay connected with your brand
Of shoppers expect a consistent quality of experience when
shopping with the same retailer in a store, online, or via mobile.
Cited that a consistent experience makes them most loyal to a retailer.
Of consumers expect to buy online and
be able pick up in-store .
Is the cost of lost revenue estimated for businesses that are not omnichannel.
Are You Ready to Go Omnichannel?
Not selling your products online yet? Are you utilizing multiple sales channels but through disconnected systems? In order to reap the benefits of running an omnichannel business, a truly omnichannel software solution is essential to stay competitive in today's shifting fashion industry.
Streamline your Business Processes
Gain Inventory Transparency
Obtain total visibility of your inventory across each of its stocking locations. Integrate optimal ship-from locations on an international basis to decrease shipping cost. Ship more orders by fulfilling stock with alternate location inventory.
Overstock is often due to improper planning and buying, which can ultimately be caused by poor data collection and forecasting. Omnichannel improves demand sensing by implementing extensive data sharing and robust workflows.
Omnichannel software empowers businesses to lower production and warehousing costs. Accurate forecasting and demand sensing reduces wasted inventory and costs associated with overproduction, including warehousing items that do not sell.
Create Targeted Advertising
Omnichannel software allows retailers to measure cross-device and online-to-store behavior. Provide shoppers with relevant and localized information while creating an organizational structure that supports omnichannel marketing. Centralized business data will help lower spending on ad dollars and personalize campaigns for optimal conversion.
Versatile omnichannel solutions are able to use data centralization as a foundation for easy growth into new channels such as eCommerce, online marketplaces and social media.
Integrate your inventory and enterprise solution to your eCommerce platform to enhance the consumer shopping experience, gain market insight and increase your team’s productivity.
Improve Customer Experience
Breaking down walls between channels offers consumers a consistent shopping experience and builds loyalty. Allow customers to purchase, ship and return products to and from anywhere.
Watch an Omnichannel
Retail Success Story!
“1 Company, 2 Divisions, 3 Brands, 4 Warehouses, 170 Employees, 1100 Styles, 4000 SKU’s... And no headaches ” - Jeremy Oldland, Hatley -
Dive Into Omnichannel with Confidence!
With over 600 customers generating millions annually, Visual Next empowers
businesses of all sizes to reach their full omnichannel potential with the right
fashion software solutions tailored to every milestone.
With 20 years of experience, Visual Next is at the forefront of the omnichannel retail
revolution with its End2End suite of integrated software solutions made by and for fashion professionals.